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online marketing

What is meant by online marketing?

Online marketing promotes the product and business on different platforms to reach specific users interested in such brands and products. There are several methods and techniques are used to do online marketing. The primary purpose of online marketing is to find customers that are interested in such products. To reach out the potential customers, we can use different platforms where they spend time to search, read ad finding something to buy. It is very different from traditional marketing. In traditional marketing, we need to spend money on printing banners. We were paying tv channels to show ads and promote by the radio. When the online marketing channels are not founded, the marketing is costly and challenging to measure. We can not target the audience in traditional marketing. In this way, lots of money is wasted.

What is the history of marketing?

The word marketing is derived from a Latin word that means marketplace and merchant. The term marketing appeared in dictionaries in 1897. The history of marketing is divided into two categories such as

  • Practical marketing
  • Thoughts of marketing

online marketing What kinds of marketing can you do online?

Online marketing is a general word. It is a vast field. There are seven categories of online marketing such as;

  • Search engine optimization
  • Pay per click
  • Social media marketing
  • Email marketing
  • Content marketing
  • Mobile marketing
  • Marketing Analytics

Social media marketing

The SMM stands for social media marketing. As the name suggests, the SMM is advertising different products and services on social media networks. It is a process of providing the customers to companies and service providers that are interested in specific products and services. The purpose of SMM is to promote the business and making awareness in public. The social media network is used to attracts particular users to particular sites. The search engine care for social networks because many people use social media to find something according to their needs. There are two types of SMM are given below :

  • Active SMM
  • Passive SMM

Active SMM

The active SMM is referred to the adding share buttons in Content on the websites. When the user reads, the Content can share it with friends on different social networks by using share buttons. These are given below :

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • Youtube
  • Pinterest

Each platform has its terms and conditions—many types of people found in these platforms.

Passive SMM

It means promoting sites and products by uploading stories, images with the site’s link, Content with the site’s and product’s link on different social media platforms. We could further examine users’ reactions to fix problems and eliminate dissatisfaction and boost their new experience. What’s useful mainly is that information is accessed instantly, accelerating the whole procedure and opening the doorway to another collaboration dimension. Passive advertising means boosting social networks’ actions by upgrading statuses, publishing pictures, tweets, or posts on sites.

Email Marketing

Email marketing is a platform or channel. With the help of email marketing, you can promote your product and business. Email marketing is also known as direct marketing. It helps you to let the customers and people know about your new products. It is an excellent way of marketing. With the help of this marketing, you can engage customers, making relationships. Build trust and aware the people of your brand or products. It is a very cost-effective and easy method to promote products. A fascinating thing about email marketing is you can easily tend the customer to visit your site even he is not interested in your product. Still, maybe after visiting your site, he changed his mind.

Content marketing

Content marketing is a method to attract a potential audience with the help of attractive and relevant products. The most important thing in content marketing is the keyword. The keyword plays a vital role in content marketing. So it is essential to choose the best keyword according to the product. There are following are some examples of content marketing.

  • Info-graphics
  • Video
  • Web pages
  • Podcasts
  • Books

PPC marketing

PPC stands for pay-per-click, an online marketing model where advertisers pay a commission every time one of their ads is clicked. Search engines allow advertisers to create applicable, intelligently targeted pay-per-click campaigns. The advertiser needs to pay to google on every click by the user.  With the help of this marketing method, we can target the exact location of the audience. It is costly comparatively some marketing method.

SEO marketing

SEO stands for search engine optimization. It is a practice to improve the site’s visibility on the search engine for relevant searches. If your site has better visibility on search results, it means you can attract more relevant customers for your business.

The search engines, for instance, Google, use crawlers to read and collect the information. Then analyze the web pages to decide the order of web pages in search results. There are many ranking factors considered to the ranking and position of web pages on search results. The most relevant and the best information always show on top of the search result page.

Is SEO important for Online Marketing?

The Seo is an essential part of online marketing. SEO is the best way to driving organic traffic on your site. If you have excellent visibility, it is suitable for your business, and you don’t have to face any competitor in the digital market. That’s why it is considered an essential part of digital marketing.  It is the primary and crucial source of traffic.

Mobile marketing

It is trendy nowadays because the number of mobile users is increasing day after day. It is a method of marketing to attract mobile users and drive potential traffic to the business. As we see that the ratio of mobile users increased day by day, so it is not wrong to say that mobile marketing is the future of marketing.

Online Marketing services

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